Based in Mumbai, this group of artisans creates traditional handicrafts from available natural and raw materials. In India, like many other countries, urban areas make up the vast majority of the Gross Domestic Product (GDP), and only a fraction of the population live within these environments. This means that the large number of citizens who inhabit more rural areas live on a much smaller budget. By ensuring Fair Trade standards for their crafts, these artisans are provided sustainable income as they preserve their traditions and culture.

Furthermore, their fair wages are assured and they are provided healthier working environments. The proceeds from these handmade products not only support the artisans' household income, but surplus generated is used to support projects and programs for the benefit of artisans, their families, and their communities.