We will define our success at the end of the day based not on how many products we sell, but based on how many people we empower to change their purchasing decisions.
Hart Cunningham has nurtured a lifelong vision of sustained social empowerment. His interest in social causes, human rights and environmental issues has driven his desire to always achieve more. In youth, his vision expanded as he traveled Europe and Asia, living in places from Dominica to Nova Scotia, from San Francisco to Los Angeles. He saw that every culture possesses its own unique beauty and insights into the human spirit. All people share the universal desire to celebrate life, and art is the universal language of humanity which mirrors those values.
During his post graduate studies, Cunningham realized that philanthropy was long considered the charitable donations of businesses. Through his own personal prism, he saw another possibility: one that can be called entrepreneur-generated philanthropy. For him, this is neither an oxymoron, nor charity. Charity, however laudable and noble, is non-sustainable.
As Cunningham built many highly profitable global companies, achieving and surpassing multiple milestones, he never forgot his vision of sustainable social empowerment. A chance meeting with Stephanie Petro sparked an epiphany – the art of fashion is universal; every culture celebrates this form of art in its own way; and all people wear and create unique fashionable expressions.
Hearts is the culmination of all of Cunningham’s philanthropic and sustainability interests in a single movement that can support hundreds of charities and impact the lives of millions of people. The word philanthropy literally means ‘love of humanity’. True to this meaning, Cunningham created an entrepreneurship that empowers artisans globally to generate their own income, and to share their spiritual & cultural ideals – emphasizing the importance of their heritage, and passing it down through their art. When artisans profit, their communities become more sustainable. At the same time, Cunningham is able to contribute to the world peace and environmental causes that he fervently supports.
Sustainability is the entrepreneurial engine driving it all, and Cunningham dedicates himself to its global viability, in the social consciousness that drives Hearts.